In 2013 we began our journey of documenting the most expensive thing in the world. Because of our unique approach to the world of luxury, the project kept evolving. What started out as a simple database of information on luxury brands and products, quickly evolved into a fast growing Media company that delivers inspiration, tools and knowledge to the 10 million luxury enthusiasts that consume our content on a monthly basis. We take pride in being at the forfront of the rise of luxury.